The need for a responsive website is not a trend, but has become a necessity in the current year of 2014. Smartphone and tablet users are gradually increasing every day, and thus all of them utilize the internet on the go at some time or other and rather most of the time. Thus, most business sites are accessed through
mobile phones, tablet or Smartphone users too.
As these handheld device users are increasingly accessing Ecommerce sites through the small screens of these devices, thus the need for adaptable and reusable websites to fit all screen sizes have become inevitable. Thus the advent of responsive designs took place in the last few years. And in the current year this has become a primary necessity of the business owners to get a site which may target users through any sized gadgets.
Guidance on creating a responsive website
The trend of creating responsive websites is new. Thus, most business owners, who have just started to become easier with their online presence, SEO and other digital marketing strategies with small steps, would need better guidance on converting or making their websites responsive with the right appearance.
Whatever business, you have, it’s all about showcasing and selling your products or services. Thus a responsive design must allocate all of the following website elements so that your product and business gets the desired exposure.
Masthead
The masthead comprises of four very important
things; the header, the logo, a search box, and primary navigation menu.
All of these when placed wisely and at the right size and resolution
makes all elements of the site noticeable. The search box has immense
use, as it gives the user the freedom to leap onto a product or topic or
another part of the site instantly. The navigation menu looks great if
the design is simple and loads easily.
Fluid Grids
These are flexibly designed grids, that auto-resizes themselves and the grids may contain any sort of image or textual data.
Flexible Images
While uploading images to your site, try to keep the image size such that they never come out of the grid, whatever be the screen size.
Media Queries
It’s the way you would apply CSS to your site according to the screen size it may get displayed.
Image Gallery
The lightest weight images you use, the more highlighted your products become. Thus, using an image gallery is a good idea where every image links to the product information.
Product Description
The product description which should come just below the product image must accompany
user reviews and ratings and small share buttons to share them on social networking sites.
Auxiliary Information
This part contains added information like the product review or the related products that one may choose while or after viewing the current product.
Footer
This is a very important part of a site, and especially responsive sites should contain all site information in this part. A secondary navigation menu, customer support links, contact links and other helpful links are provided here.
If all above points are followed carefully while designing a responsive website, then the website will fetch great business from all types of users.
