Accordance with the Google Penguin Update:
The main purpose of the Google Penguin is to improve their users’ search experience, by providing the most relevant, useful, unique and informative content on the web. Because of this, there have been several changes in the modern on-page SEO techniques and strategies to counter the negative effect of the Penguin updates on many websites and blogs.
Google Penguin was designed the counter the menace of duplicate content, and now even the spun or rewritten content does not carry the same value as a manually crafted unique webpage’s content.
The main purpose of the Google Penguin is to improve their users’ search experience, by providing the most relevant, useful, unique and informative content on the web. Because of this, there have been several changes in the modern on-page SEO techniques and strategies to counter the negative effect of the Penguin updates on many websites and blogs.
Quality Content:
CONTENT IS KING – we have all heard of it for a million times. However, the
importance of quality content has never been this high, as it is now with the
Penguin updates. Quality content and useful information are the most important
ingredients in providing the best possible user experience to the searchers.
Therefore, one of the most crucial modern on-page SEO techniques is to create
extremely helpful and informative content for your website.
Originality:
The days of duplicate content is now long gone. Even the slightest of
duplicate content is now penalized by the Google, as well as the other major
search engines as well. If you want to stay competitive and rank higher than
your other competitors, your website should have 100% original and unique
content on offer.Google Penguin was designed the counter the menace of duplicate content, and now even the spun or rewritten content does not carry the same value as a manually crafted unique webpage’s content.
Human Readability:
The penguin updates aim to the website owners for producing content in
accordance with the human readers in mind, and not the search engines. Most of
the people write content with the search engines in mind; however, now, they
cannot taste much success. In order to comply with the rules and regulations of
the penguin updates, you need to adopt the modern on-page SEO technique of
creating human readable contents and WebPages. Whether they are articles, web
copies or blog posts, etc. they must all be created with human readers in mind,
and not the search engines.
No Keyword Stuffing:
As the purpose is to make more web contents with human readability in mind,
keyword stuffing or high keyword density is always going to be penalized by the
modern Penguin updates. The practice of stuffing more and more profitable
keywords in the articles or blog posts, for ranking higher in the website, does
not work anymore. It disturbs the user experience, and should never be used as
a modern on-page SEO technique.
Related Meta Tags:
Related Meta Tags – without stuffing them too much like the keyword density in a webpage – is a useful on-page SEO technique, which is used in accordance with the Penguin updates. Your webpage’s Meta tags must be related to the content of the page, and must not be stuffed in any way possible.
Related Meta Tags – without stuffing them too much like the keyword density in a webpage – is a useful on-page SEO technique, which is used in accordance with the Penguin updates. Your webpage’s Meta tags must be related to the content of the page, and must not be stuffed in any way possible.
