Significance of Bounce Rate in SEO

What is Bounce Rate?

Bounce Rate is the number of visitors who are coming to your website and directly go away from your website without reading the contents of your web pages. Web traffic analysis, Bounce Rate is an important term and it is equally an important factor in internet marketing.

Reasons of High Bounce Rate and solutions:

• Quality content: You must give trace on content writing. Because, whenever your audience gets an unrelated content on your site they will leave your page. In this perspective keep in mind those terms Quality content and Relevant content.

• Poor Design: Well design of the web page can hold an audience for sometimes. If your web pages are poorly designed then customize your designing for better result.  

• Pop-ups: Another problem which is hampered the visitors that the pop-up windows. You should be discover the immediate solution for this feature.

• Use of multimedia: Some webpages are built with multimedia and for this reason that web pages take more time to load. But visitors are always in a hurry so they leave that website. 

• Site Navigation Structure: Another cause of high bounce rate is bad navigation process. So always try to maintain an easy and simple navigation for your website as possible.

• Technical Errors: Visitors always avoid 404 pages and other technical error pages.

Effect of high Bounce Rate:

According to Google Analytics - Bounce Rate is important for ranking (SERP) Google analytic uses this metric to measure the visit quality of the website. With the help of this metric Google analytic able to determine the visit excellence of the web site.